Case Studies
A. Lavelle Consulting specializes in Business Development. As a function of increasing our clients' opportunities and revenue, we supplement your network with appropriate resources, develop strategic messages and media relations.
Bombardier was vying to win the CTA contract to supply new rail cars and needed to establish its presence in the marketplace without compromising the bidding process.
A. LaVelle Consulting Services (ALCS) provided the Bombardier Transportation N.A. Senior Management with public affairs, media and government relations consultation in connection with consideration of its proposal to sell rail cars to the Chicago Transit Authority. Messages were developed for all impacted constituencies and strategies devised for the most effective delivery of these messages.
Through an aggressive but targeted public, community and government relations campaign, Bombardier sought:
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To inform CTA officials, local government and business leaders of the growing presence of Bombadier as a part of Chicago-area commerce and industry.
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To educate key constituencies about the successful engagements Bombadier has with transit agencies in other major areas around the country and the world.
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To build a team of allies to welcome them into the market and feel comfortable with the company’s products and level of customer service.
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To create a favorable impression the Chicago media market by highlighting and promoting unique attributes and initiatives of the Bombardier Transportation N.A. to specialty and general market media.
CLIENT: BOMDARDIER TRANSPORTATION NORTH AMERICA
Global supplier of trains and rail cars; won the largest-ever contract to supply the Chicago Transit Authority with rolling stock.
